Book Signing Borders Books and Music

Book Signing I 083I am excited to announce another Book Signing at Borders Books and Music at South Coast Mall in Costa Mesa, CA. This event is scheduled for Saturday, June 13th from 1– 3 p.m. The last signing I had there in April was a success. I sold a number of books and met some very interesting people. Even those who stopped by and flipped through the pages but didn’t purchase a copy expressed an interest in the overall concept of the story.

Lessons Learned: The last book signing I had at this location was scheduled from 4-6 p.m. I found that although many patrons expressed a desire to purchase Breakthrough, they told me they had already spent most or all of their money at other stores in the mall. By scheduling the event just after the lunch rush, I hope to talk to people as they still have their discretional income ready to spend.

Question Posed: Are you more inclined to purchase a book if you are able to meet the author and have a copy personally signed and dated?